For this Canada Day and 4th of July, we are offering a FREE set of universal reflective safety decals with every order over $99. Just use code JULY2026 to put the free decals in your cart. Get yours before the deal ends on July 6th! Universal safety reflective decals to make you and your bike […]
Lessons I’ve Learned From the Road I don’t know if you are like me. I think things through. Consider eventualities. And arrogantly and erroneously, think I know. But I don’t. Thinking about stuff doesn’t teach you anything. Experience does. But, there may be an exception—learning from others’ mistakes. If so, I might be an excellent teacher because I don’t make a mistake […]
Why Riding Like You’re Invisible Isn’t Enough “Ride like you’re invisible.” We’ve all heard it. It sounds like great advice. The problem is that it has become a cliché. And as happens with all clichés, it has become trite. Visibility is an essential building block of our survival. Absolutely. Riding with hi-vis gear helps. Adding […]
We will be at the YEG Motorcycle Show this year! Come see us at the YEG Motorcycle Show (Edmonton) for all of your safety lighting needs with some show-exclusive anniversary discounts! Save big on a complete safety lighting package at the Show. Looking for tickets to the show? You can buy tickets online by clicking […]
Why You Should Hope It Rains On Your Course Weekend Most new riders think rain will ruin their motorcycle licensing course weekend. Wet pavement sounds like the last thing you want when you’re trying to learn something new on two wheels. “Is it too late to cancel?” Hold on! From a training standpoint, you’ve just won the lottery. I know. It happened to me, and my thoughts were the same as […]
How self-awareness takes you to the next level Clear, slightly cool, dry pavement, not much traffic; it was a perfect morning for riding. The road in front of me wound uphill into a tight right-hand turn. There was no shoulder, and on the inside edge the pavement ended and the ground dropped away into a […]
Spa Day for My Motorcycle a.k.a. My Bike OK, so I don’t really call my motorcycle Bessie. I’ve never been the type to name my motorcycles. But naming your bike is pretty common. Hayabusa owners regularly say things like, “I’m jumpin’ on the Busa and goin’ for a spin.” And BMW owners are known to […]
We will be at the Motorcycle Shows again this year! Come see us at the Motorcycle and Powersport Shows for all of your safety lighting needs with some exclusive discounts! You can save up to 25% when you buy a complete safety lighting package at the show. This year is our 20th anniversary! Come celebrate […]
And what I’m going to do about it in 2026 Damn! The line of cars beside me had stopped to let a car turn left. I hadn’t seen it, so I rode right into its path. Fortunately, even though it was being waved through, its driver had seen me. I was lucky. This time. But—I […]
Species-Matching Approaches for Optimal Holiday Gift Procurement Within the broader motorcycling ecosystem, distinct behavioural groupings can be identified with surprising regularity. While each individual demonstrates the natural variation found in any free-roaming population, certain clusters — or species analogues, for the purposes of this field study — manifest traits so stable across geography, climate, and […]