Dragons’ Den Day – You’re Invited!

šŸ‰ Big News, Calgary! šŸ‰ Dragons’ Den Day is coming to town – and we’re thrilled to be part of it!Join us on October 18th at the Ampersand in Calgary, AB To commemorate 20 years of the show supporting Canadian entrepreneurship, Dragons’ Den is hitting the road and bringing the celebration to Calgary on October […]

Musings on the Lighter Side of Motorcycling

My Mom taught me to share—but I’m not so sure I once met a fellow motorcyclist from Huntsville who listed off some amazing roads he knew about—the kind of routes you dream about on a snowy February day. I told him about some of my favourites. He promised he’d email me the details; he never […]

Photo Contest Winners – July 2025

WOW! We were absolutely blown away by the number of amazing submissions for the AdMore July photo contest! A HUGE thank you to everyone who shared their incredible photos with us—you made this contest truly special. For this photo contest, we had so many entries that we’re naming 6 winners! Top 3 Winners The 3 Runner Ups […]

Riding at Night

Tips from the Dark Side of the Road The road around the next bend was beyond the beam of my headlight. West Virginia mountain roads are very dark at night, so I was riding into the unknown. I slowed down, leaned the bike, entered the corner with due caution, and gently accelerated as I came […]

Live and Learn

A Close Call, a Hard Truth, and Why Skill Alone Isn’t Enough Or maybe the title should be Learn and Live, but I digress. From instructors and books alike, one of the habits drilled into me over the years is the shoulder check. In the UK, they call it a lifesaver—and with good reason. I […]

Lessons from the Road

Musings for Motorcycle Safety Awareness Month What we’re taught to do—and what we actually do—don’t always match up. We forget. We get stubborn. (I’ve always done it this way, and nothing has ever happened.) We get lazy. Or we pick up some of the erroneous riding lore that is best ignored, even when it comes […]

I’m Back

Getting back to a life on two wheels Sorry folks, but if you live somewhere warm enough to ride year-round—where winter is just a word, not a season—you probably haven’t felt that mix of thrill and mild panic we northerners get when we throw a leg over the saddle for the first ride of the […]

Salt and Your Motorcycle

How to Avoid Costly Salt Corrosion Today, it hit forty-eight degrees Fahrenheit (nine degrees Celsius), and the sky was cloudless, blue, and sunny. It took everything in me not to hop on my motorcycle. I know what you’re thinking: ‘Why didn’t you? I would have.’ The answer is simple—salt. After months of winter storage, I’m […]

Michelin Man or Jeans and Ts

What kind of rider are you? I see it. Riders wearing jeans and Ts with no protective gear. I’ve even seen them with their skull-cap helmet dangling off the back of their head. No worries. Motorcycling is about freedom, independence, and our right to make our own choices. No judgment here. But, if you’re more […]

Motorcycle and Powersport Shows 2025

We will be at the Motorcycle Shows again this year! Come see us at the Motorcycle and Powersport Shows this year for all of your safety lighting needs with some exclusive discounts! You can save up to 25% when you buy a complete safety lighting package at the show. We are also offering a chance […]