Redefining Riding Skills 

Why understanding driver behaviour, traffic patterns and other cues keep us safe When someone talks about motorcycle riding skills, many picture operating skills: clutch-throttle control, shifting gears, emergency braking, swerving, leaning, and taking corners. But the longer I ride the more I believe it has less to do with having the skills to get yourself […]

What the Heck is SMIDSY?  

It’s nothing! You will NEVER hear it because nobody ever says it. The UK acronym is SMIDSY, meaning SORRY MATE, I DIDN’T SEE YOU. Something you might hear after a bloke cuts you off or, heaven forbid, hits you. It is not and has never been: SMIDHY. Drivers never say: Sorry mate, I didn’t hear […]

Universal Reflective Safety Decals

For this Canada Day and 4th of July, we are offering a FREE set of universal reflective safety decals with every order over $99. Just use code JULY2026 to put the free decals in your cart. Get yours before the deal ends on July 6th! Universal safety reflective decals to make you and your bike […]

Masked Bandits, Grizzlies, and Eighteen-Year-Old Scotch  

Lessons I’ve Learned From the Road I don’t know if you are like me. I think things through. Consider eventualities. And arrogantly and erroneously, think I know. But I don’t. Thinking about stuff doesn’t teach you anything. Experience does. But, there may be an exception—learning from others’ mistakes. If so, I might be an excellent teacher because I don’t make a mistake […]

Riding by Cliché  

Why Riding Like You’re Invisible Isn’t Enough “Ride like you’re invisible.” We’ve all heard it. It sounds like great advice. The problem is that it has become a cliché. And as happens with all clichés, it has become trite. Visibility is an essential building block of our survival. Absolutely. Riding with hi-vis gear helps. Adding […]

YEG Motorcycle Show

We will be at the YEG Motorcycle Show this year! Come see us at the YEG Motorcycle Show (Edmonton) for all of your safety lighting needs with some show-exclusive anniversary discounts! Save big on a complete safety lighting package at the Show. Looking for tickets to the show? You can buy tickets online by clicking […]

Motorcycle Course Season is About to Start  

Why You Should Hope It Rains On Your Course Weekend  Most new riders think rain will ruin their motorcycle licensing course weekend. Wet pavement sounds like the last thing you want when you’re trying to learn something new on two wheels.   “Is it too late to cancel?”   Hold on! From a training standpoint, you’ve just won the lottery. I know. It happened to me, and my thoughts were the same as […]

Double Black Diamond Riding

How self-awareness takes you to the next level Clear, slightly cool, dry pavement, not much traffic; it was a perfect morning for riding. The road in front of me wound uphill into a tight right-hand turn. There was no shoulder, and on the inside edge the pavement ended and the ground dropped away into a […]

Bathing Bessie

Spa Day for My Motorcycle a.k.a. My Bike OK, so I don’t really call my motorcycle Bessie. I’ve never been the type to name my motorcycles. But naming your bike is pretty common. Hayabusa owners regularly say things like, “I’m jumpin’ on the Busa and goin’ for a spin.” And BMW owners are known to […]

Motorcycle and Powersport Shows 2026

We will be at the Motorcycle Shows again this year! Come see us at the Motorcycle and Powersport Shows for all of your safety lighting needs with some exclusive discounts! You can save up to 25% when you buy a complete safety lighting package at the show. This year is our 20th anniversary! Come celebrate […]