Species-Matching Approaches for Optimal Holiday Gift Procurement Within the broader motorcycling ecosystem, distinct behavioural groupings can be identified with surprising regularity. While each individual demonstrates the natural variation found in any free-roaming population, certain clusters — or species analogues, for the purposes of this field study — manifest traits so stable across geography, climate, and […]
safety first
Beyond Riding 101
Discovering the Fun Zone I rode like a typical Canadian—too damn polite to my bike. I babied it, not realizing the machine between my legs actually liked to be ridden hard, with a little bit of attitude. Don’t get me wrong. I was riding well and my bike was performing as it should—just not as […]
Musings on the Lighter Side of Motorcycling
My Mom taught me to share—but I’m not so sure I once met a fellow motorcyclist from Huntsville who listed off some amazing roads he knew about—the kind of routes you dream about on a snowy February day. I told him about some of my favourites. He promised he’d email me the details; he never […]
Riding at Night
Tips from the Dark Side of the Road The road around the next bend was beyond the beam of my headlight. West Virginia mountain roads are very dark at night, so I was riding into the unknown. I slowed down, leaned the bike, entered the corner with due caution, and gently accelerated as I came […]
Live and Learn
A Close Call, a Hard Truth, and Why Skill Alone Isn’t Enough Or maybe the title should be Learn and Live, but I digress. From instructors and books alike, one of the habits drilled into me over the years is the shoulder check. In the UK, they call it a lifesaver—and with good reason. I […]
Lessons from the Road
Musings for Motorcycle Safety Awareness Month What we’re taught to do—and what we actually do—don’t always match up. We forget. We get stubborn. (I’ve always done it this way, and nothing has ever happened.) We get lazy. Or we pick up some of the erroneous riding lore that is best ignored, even when it comes […]
I’m Back
Getting back to a life on two wheels Sorry folks, but if you live somewhere warm enough to ride year-round—where winter is just a word, not a season—you probably haven’t felt that mix of thrill and mild panic we northerners get when we throw a leg over the saddle for the first ride of the […]
Salt and Your Motorcycle
How to Avoid Costly Salt Corrosion Today, it hit forty-eight degrees Fahrenheit (nine degrees Celsius), and the sky was cloudless, blue, and sunny. It took everything in me not to hop on my motorcycle. I know what you’re thinking: ‘Why didn’t you? I would have.’ The answer is simple—salt. After months of winter storage, I’m […]
Michelin Man or Jeans and Ts
What kind of rider are you? I see it. Riders wearing jeans and Ts with no protective gear. I’ve even seen them with their skull-cap helmet dangling off the back of their head. No worries. Motorcycling is about freedom, independence, and our right to make our own choices. No judgment here. But, if you’re more […]
Motorcycle and Powersport Shows 2025
We will be at the Motorcycle Shows again this year! Come see us at the Motorcycle and Powersport Shows this year for all of your safety lighting needs with some exclusive discounts! You can save up to 25% when you buy a complete safety lighting package at the show. We are also offering a chance […]